Footfall in Town Centre
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The figure of 1,350,000 people in the town centre between September and December 2021 would equate to a miniumun of 10,222 per day if the shops were open for all the 132 days. Exclude Christmas Day, reduced trading hours on Sundays and the average would be higher. The Victorian Christmas Market was a high footfall day and those who walk through town regularly would immediately recognise the difference. Local retailers are the best indicator of footfall, they will tell you the good days, which part of the day is best and even how the weather affects footfall. Dwell time is also very important, once people are in Wrexham they need to be encouraged to stay. The ideal would be shop, eat and entertain.
10,222 people per day. Don’t let the Executive Board know, or the car park charges will be brought back.
Yet again Wrexham businesses shoot themselves in the foot as they are so unorganised and disjointed. They cant say they didn’t know about the meeting this week as the diary and forward work programme is published months in advance – they should be keeping an eye on things themselves.
It seems the Council are now operating the same as a school due to have an Estyn Inspection – last minute work ‘preparing’ for the Inspectors and the Council are doing the same now they have been shortlisted for City of Culture. In both cases there should not be any need to do ‘extras’ to sort things out as everything should be of high standard in the first place.
It is unbelievable if the Council think the City of Culture bid is just based on a submission to judges – if they speak to previous successful Councils from the past they will find out that ‘mystery shoppers/visitors’ had been around the area almost as soon as an are is shortlisted to see how much of a submission is ‘normal’ Cultural activity and how much is ‘new gloss’ just for a bid.
JaneJ — I have found that any questions I want to raise on the town centre for EBISC I have put to elected councillors to ask for me. Councillors Dana Davies, Nigel Williams and Mark Jones have all been excellent. As well as asking questions, they do also reply to e-mails, which the majority of councillors do not tend to do.
There is a fundamental issue about the method that the Council are using and intend to use which is counting at a specific location – they do not know where the hot or cold spots are which determines where the best places are to open a business in town. Total numbers at particular the two measurement points only need to be looked at very closely.
Where the counters are and the increase could be because things in that are have changed –
Hope Street — a new church has opened up so many of the increases on the counter will be attendees.
High Street – the same impact from people visiting St Giles – they have had a very successful Angels festival that has attracted 1000’s – unfortunately they have had an increase also in the number if funerals that will also have generated footfall.National organisations such as McDonalds and supermarkets will have far more accurate data which they use before considering opening a new location using other digital information such as mobile phone movements.
Footfall usage has always been questionable- ask any of the businesses who went into Ty Pawb with totally unfounded footfall projects.
Change the town names and this report could have been written about Wrexham — even the comments look the same as Wrexham.com threads–
https://www.walesonline.co.uk/news/wales-news/llanelli-carmarthen-ammanford-economy-shopping-22786611#comments-wrapper
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