Opportunity knocks for Wrexham brewery at major trade show

A local micro brewery will be attending one of the UK’s most important trade events, the Farm Shop & Deli Show 2023 (April 24-26) for the very first time.

Magic Dragon Brewery will use the event to highlight their range of bottled beers to an audience eager to see new producers and the latest culinary innovations.

Taking place at the NEC in Birmingham, the Farm Shop & Deli Show is the UK’s premier event for the specialist retail sector.

Magic Dragon Brewing will be part of four ‘micro’ producers highlighted daily on the Cywain stand. Cywain is a project that works with food and drink producers across Wales, helping them grow and develop their businesses with support in various areas, including test trading, marketing, brand development, and finance.

Richard Lever, the brewery owner said “We’re really looking forward to attending this event for the first time with our bottled beer range.

“Nearly all our bottled beers are Great Taste award winners, and we have a strong brand which, we hope, will improve our chances of getting new customers on board. We’d also like to thank Cywain for the opportunity to be at the event.”

There will be a 31-strong group of Welsh companies includes food and drink producers of all sizes – from established companies to growing young enterprises – and they will be exhibiting under the joint auspices of the Welsh Government’s Food & Drink Wales Fine Food Cluster and Cywain.

Ynyr Roberts, Cywain’s Marketing and Events Team Leader, said: “With more than 30 Fine Food Cluster members and Cywain producers attending Farm Shop & Deli, Wales will have a strong presence at one of the most important trade events in the food and drink calendar.

“It is vital that Welsh producers have access to events such as the Farm Shop & Deli where they can not only promote their products but reinforce Wales’ reputation for quality and innovative food and drink.”

Magic Dragon brewing have been producing craft beer, ale and lager for the last 6 years at The Plassey Holiday Park, just outside Wrexham.

They also have a bar in Wrexham town centre and a new bar in Whitchurch.