Local Daily Post Readership Holds Firm As Trinity Mirror Closes Liverpool Title

The ‘ABC’ figures from the Audit Bureau of Circulations, the industry body for media ‘measurement’ for newspapers , released new data for the readership of the Daily Post.

The Daily Post has two editions, East and West, and the ‘East’ edition is the one that appears in newsagents around the Wrexham area. The new figures show they have a circulation of 9,555 daily, which is a mere 7 copies down on the previous figure of 9,562.

Last time we reported on circulation figures the Daily Post had dropped 3.8%, however only 0.9% of that was on the eastern edition, however this time around both titles are quite even.

The Daily Post figures are viewable via this PDF on the ABC.org.uk website.

The current ‘ABCs’ as published for the local press are:

• The Leader, Wrexham : 8,581 copies
• The Leader, Flintshire: 4,979 copies
• The Leader, Chester: 762
• Daily Post East (Sold in Wrexham) 9,555
• Daily Post West 17,870

Today has seen a Trinity Mirror title thats run for 158 years since 1855, The Liverpool Daily Post, close its doors and stop both print and online operations. In an announcement posted on their website they said “Like many newspapers in the digital era, the Post has been suffering from a decline both in circulation and in advertising revenue, a situation accelerated by the world economic downturn of the last few years.”

Some elements of the Liverpool Daily Post’s business coverage are to continue in the pages of its sister title, the Liverpool ECHO and thankfully no journalist jobs are being lost.

The Daily Post as we around here know it have taken to twitter to confirm that although both are similarly named titles and owned and operated by the same Trinity Mirror group they will not be affected:

@ifanmj Hi Ifan. No there is no affect on @dailypostwales. The Liverpool Daily Post is entirely separate to us.

— Daily Post Wales (@dailypostwales) December 10, 2013

As promised we will try and give some Wrexham.com context for the same period quoted for the Daily Post above (28th October to 24th November) although online to offline is very much an ‘apples and pears’ comparison. Independently measured Google Analytics says 102,145 ‘people’ visited Wrexham.com reading a total of 675,749 pages (2.38 pages per visit). Compared to the previous period (18th September to October 23rd) this is a cumulative 37.83% increase in visitors, 27.65% increase in pages viewed and pleasingly more returning readers!

Since our last report on circulations we have embraced Google’s decision to allow live analytics to be queried via their API and taken the decision to publish these publicly on Wrexham.com . On the top right of these pages you will see the total number of pages viewed in the last 30 days as a rolling window. This figure will obviously go up and down depending on what has been going on in and around Wrexham as the ‘window’ moves forward.

At the footer of pages you will see that figure along with an ‘all time’ figure, from the very first day measurements began back on the 27th of January 2011 when the site had 7 visits – For those who are interested, the first complete month saw 846 pages being viewed! Since then we have just ticked over the 6 millionth pageview mark.