The Mulhouse case quoted here is just an example of what you can do when you sit down and try to work out how to get ahead of the curve.
The reality of Branding a town and trying to work out what you can do to get the best out of it, is that you play to the strengths that you have, and you look at the possibilities that make sense for the future.
Whilst many (constantly) have a go at the town, it has a lot of things in place that could see it revive rapidly. The floor capacity of Island Green and Plas Coch, neither of which were in play in the 1980s, is probably greater than the entire retail capacity of Wrexham in the 1980s, so there are things in play.
What we seem to lack is any sense of direction……or perhaps, any sense