Minister Opens Wrexham Lager’s Own Quality Control Laboratory
In one of her first visits in her new role as the new Minister for Environment and Rural Affairs Wrexham’s Assembly Member Lesley Griffiths formally opened Wrexham Lager’s new laboratory.
Lesley Griffiths AM now has responsibility for food and drink within Wales, and last week formally opened Wrexham Lager Brewery’s new Quality Control Laboratory and Tasting Suite in the town centre.
A brewery spokesperson said: “This investment is part of the Brewery’s continuing commitment to maintaining the tradition of quality that has been the hallmark of Wrexham and Wales’s favourite Pilsner Lager since its start in 1882.”
The official opening included a short presentation by Martyn Jones on the history of Wrexham Lager, plus details of how the the Plant on St George’s Crescent came about.
Mr Jones, who used to work for the original Wrexham Lager Beer Company, may be more known locally as the former Clwyd South MP with vocal support of Wrexham Lager in Parliament , before reverting back to his microbiologist background to help with the new Wrexham Lager.
Mr Jones gave details on how modern day tasting and quality control panels give feedback on the new lager matching it to the historic brew, saying it is ‘exactly as it used to be’. The new laboratory allows on site technical analysis as well as opinion based feedback to ensure consistency is kept high.
The brewery has no sales team and has enjoyed growth via word of mouth, with strong local sales but also much further afield. One piece of recently discovered memorabilia shows a sales leaflet for the old Wrexham Lager with thirst quenching quotes from as varied places as Peru and Queensland.
Praise was given to the trade trips organised by Welsh Government, which were described as ‘genuinely good’, with it appearing likely nordic areas and as far as east asia will soon be enjoying a pint or several of Wrexham Lager.
Ian Lucas MP, also a strong supporter of the project attended the opening and said: “It was great to catch up with the team at Wrexham Lager and to hear that, once again, it is becoming known across the world. I am delighted to know that Wrexham Lager has become an internationally recognised brand not once – but twice.”
The Brewery also presented Lesley Griffiths with 60 bottles of Wrexham’s Special Export – one for each AM – and we are told it has been taken down to Cardiff already!
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