Gatorade named official sports drink of Wrexham AFC – ahead of squad sweat test

Wrexham AFC say they are “pleased” to announce an official sports drink partnership with Gatorade, ‘fueling both the Club’s men’s and women’s teams’.

The club say, “Having secured our second consecutive promotion, the partnership enables Gatorade and its science-backed products and innovations to support Wrexham in the team’s aspirations to reach the Premier League.

“As part of the partnership, fans will see Gatorade, the global leader in sports fuel, on the sidelines of all Wrexham AFC games and the integration of Gatorade products within FX’s “Welcome to Wrexham” show this upcoming season premiering Thursday May 2, 2024.”

“We are incredibly pleased and humbled to welcome Gatorade as an official partner of Wrexham Association Football Club. We are officially pretty darn official! Our decision early on to have Aviation Gin in those water bottles was reckless and shortsighted. Luckily, our team has forgiven us and has gone on to perform admirably, in part thanks to Gatorade! We look forward to a few more Gatorade dunks in the years to come,” said club co-chairmen Rob McElhenney and Ryan Reynolds.

The blurb adds, “Gatorade is the world’s most researched sports drink, offering a breadth of hydration options to fuel Wrexham AFC’s athletes from training to gameday and post-win celebrations. Wrexham players will also have access to the resources offered by the Gatorade Sports Science Institute (GSSI), which is committed to helping athletes optimise their health and performance through research, innovation, education and service in hydration and nutrition science.

“As part of the team’s upcoming work with GSSI, Wrexham players will participate in sweat testing, where sweat patterns are analyzed by GSSI to inform the development of custom fuel plans, so athletes understand what they’re losing in sweat and how to hydrate effectively. Future plans for the partnership also include co-branded merchandise such as exclusive Wrexham Gx bottles and towels.

“We at Gatorade are thrilled to welcome Wrexham AFC, who have captivated global soccer and pop culture fans alike, as our newest partner,” said Michael Del Pozzo, President and General Manager, Gatorade. “From the natural integration into “Welcome to Wrexham”, to leveraging our products and GSSI’s capabilities to help fuel the teams, this partnership is a first of its kind for Gatorade, leveraging the powerful intersection of sports and entertainment to reach new audiences around the globe.”