JCB launches its biggest-ever fundraising drive for the NSPCC

JCB has launched the biggest-ever fundraising drive for the NSPCC in its history – with a target of £2 million.

The appeal will culminate in 2025 when JCB celebrates its 80th anniversary – and 40 years of support for the UK’s leading children’s charity.

It was through Carole Bamford that the NSPCC originally became JCB’s nominated charity, with millions of pounds raised over the years.

Lady Bamford said: “The support JCB employees give to the NSPCC makes a real difference to children in our communities.

“The Appeal is already off to a wonderful start, and I know everyone will rise to this challenge.

“Most of all I want everyone to have fun as we raise money for this most deserving of causes.”

The NSPCC appeal was launched at the World HQ in Rocester attended by school children from the nearby Dove CE Academy.

Lloyd Butcher, NSPCC Senior Corporate Partnerships Manager, said: “We are extremely grateful to JCB for launching this appeal to raise £2million in two years.

“The funding will support our local services for children and families in Staffordshire and beyond. JCB has been a significant supporter of the NSPCC for nearly 40 years and we’re incredibly thankful for their support.”

The appeal is already off to a flying start with this JCB Lakeside 5 and Fun Run starting the fund raising.

It will be followed by the JCB Sportive cycling event, a Three Peaks climb, a bake-off competition and a football challenge tournament.

The JCB Championship at the Golf & Country Club this summer promises to be the headline fundraising event of the Appeal.