Chirk McDonald’s reopens after undergoing ‘Convenience of the Future’ redesign

Chirk McDonald’s has reopened after undergoing a restaurant redesign which aims to deliver a better customer experience for all.

The drive-thru restaurant is one of the first in Wales to have a ‘Convenience of the Future’ redesign, which combines a new restaurant layout with the latest technology.

The revamp includes dedicated areas for the different ways to order, along with the removal of the front counters.

According to McDonald’s while the traditional walk-in and drive-thru is core to how customers order, the redesign of kitchens and dining areas as part of Convenience of the Future “better integrate digital sales channels, the McDonald’s App and make smarter use of internal space to enhance the dine in experience.”

Improvements have also made for staff, including their break spaces.

Gary Whitebread, Operations Consultant, said: “I’m proud to reinvest in our Chirk Retail Park restaurant.

“It’s exciting to see the fresh new look and feel of our Chirk Retail Park restaurant and I’m confident that this new look as well as the changes behind the counter will not only benefit our customers but also our staff who have all been very complementary about the changes behind the scenes that will make their job a little easier.”

Gareth Pearson, McDonald’s UK&I COO said: “The pace of change within the restaurant industry is relentless, and the pandemic accelerated this with digital adoption gathering greater pace. Our customers rightly expect to have choice in how and where they order and collect their food, and our job is to ensure that every experience is a great one.

“For this to be the case, we know we also have to provide our restaurant teams with the best possible environment to work in.

“We strongly believe we have to continue to invest to grow, and this investment not only addresses how customers are ordering now but provides us with a platform to continue to adapt in the future, whatever that innovation looks like.”

In 2022, McDonald’s introduced Convenience of the Future upgrades in 200 restaurants, with 800 planned over the next four years.

The upgrades will continue to evolve with new innovations launching throughout the next four years.