[Morgan]

No matter what experience you have, the majority of start-ups do fail. The thing is, the reward for the successful ventures far outweigh the failures. Persistence and staying positive are key.

Having the best product and the lowest price will not in itself lead to success either.

What I’ve learnt in business so far is that marketing is critical to success as part of a successful business system. It’s a massive change of mindset from working for someone else.

[Author]

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