Posted: Thu 25th May 2023

TfW reveals 3D Augmented Reality map of Chester Railway Station

Wrexham.com for people living in or visiting the Wrexham area
This article is old - Published: Thursday, May 25th, 2023

Transport for Wales (TfW) has launched Augmented Reality (AR) maps at six of its largest stations, including Chester railway station. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The move aims to enhance the rail experience for passengers, providing them with a reliable tool to navigate through these stations with greater ease and confidence. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The cutting-edge AR maps have been created by indoor wayfinding company Briteyellow. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Along with Chester, the other five stations that will benefit from this innovative technology are Shrewsbury, Cardiff Central, Cardiff Queen Street, Newport and Pontypridd. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Passengers can access these interactive maps to locate key areas within the stations, including customer information screens, lifts, toilets, help points, and waiting rooms. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Michael Davies, Insights and Innovation Manager at Transport for Wales, said: “These maps will enable customers to plan their journey through the station prior to their visit.

“It’s really a great step towards improving the experience and accessibility needs of our customers, and I’m looking forward to seeing it develop further.” ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Briteyellow’s participation in TfW’s Lab innovation accelerator programme was instrumental in the development of these maps. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

They proposed a solution aimed at improving communication about station facilities and the availability of staff to assist customers. This has culminated in the BriteWay-XR app, which is currently being tested by customers. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

Briteyellow has since received a grant of up to £120k from Catapult Connected under the Department for Transport’s Accessibility Transport Research and Innovation Grants Programme. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

The company has also won funding through the Design Age Institute- Transport Pathfinder Innovation Programme, which aims to enhance the functionality of the app to ensure its inclusivity and ease of use. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​

All the maps can be viewed here. ‌​‌​‌​​​‍‌​‌​​‌‌‌‍‌​‌‌​​‌​‍‌​‌‌‌​‌‌‍‌​‌‌‌‌​​



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