A research scientist says the support he received at Wrexham Glyndwr University helped him secure a job at one of the world’s leading technology companies.
Business alumnus Elliot Jones is now a graduate research scientist with Dyson – best known for its pioneering vacuum cleaners, lighting and heaters – having graduated in 2014.
Elliot, from Wrexham, left the University with a 2:1 in Consumer Psychology and Marketing and now works on a variety of different machines at different stages in their development at the firm’s Wiltshire headquarters.
The 22 year-old cites Wrexham Glyndwr as having a major impact on his choice of career, notably the helping hand given to him by staff and lecturers during his time at the institution.
“The best thing about studying at North Wales Business School (NWBS) was definitely the support I received,” said Elliot.
“Whether I was knocking on an office door, calling, emailing or skyping there was always someone who was happy to answer my questions or fix my data when I’d done something wrong.
“That’s the great thing about the NWBS, you’re a name rather than a number, lecturers stop and say hello and actually know who you are.
“I have friends in other universities that managed to do entire modules unable to get the support they needed because they were just a number to their lecturer – it wasn’t like that at Wrexham Glyndwr.”
The unique Consumer Psychology aspect of the course – renamed Business Marketing and Consumer Behaviour – is what attracted Elliot to study in his home town.
“The degree was of instant interest to me; I had found hundreds of Marketing degrees and hundreds of Psychology degrees but this was different.
“It’s the only course in the UK I could find that had Consumer Psychology at undergraduate level and that’s the sort of USP I wanted.”
That USP helped him gain the role at Dyson, where he sits within the Research Development and Design (RDD) department as part of the Product Mechanistic team.
“Our aim as a team is to amplify technology potential and drive new technology definitions through maximised product experiences and proven and measurable benefit profiling,” he said.
“What that means is we get involved with a wide variety of different products at various stages of their development life by directly applying consumer science to product development, using a wide variety of techniques including experiments and questionnaires to focus groups and rapid response panels.
“Knowledge is key and Dyson is all about not being afraid of making mistakes; there’s a reason the first bag-less vacuum cleaner took 5127 prototypes before being put into production.”
More information about about the North Wales Business School can be found on the Wrexham Glyndwr University website.