Six months work complete – New logo and branding released for Tŷ Pawb
The new logo for Wrexham’s new multi-million pound markets and arts facility has been unveiled today.
Designed by Cardiff-based branding experts, Elfen, an image of the new logo / design for Tŷ Pawb was released by Wrexham Council this afternoon.
Work developing a unique brand for the £4.5 million development in the former Peoples Market has been underway for six months. During that period the team at Elfen have embarked upon a lengthy process which has involved public consultation in choosing the new name for the centre.
Over 900 people voted over a month-long period for the new name, with a shortlist of Tŷ Pawb, Cartref and Oriel M put forward for public consideration.
Tŷ Pawb was announced as the winning name in September’s Executive Board, with 444 people casting their vote in favour of the Welsh name meaning Everybody’s House.
Wrexham Council have described the branding as being “a clean, bold design that represents the forward thinking, ambitious intentions of the new market, community and arts centre.”
The strapline accompanying the logo – Markets – Community – Arts – demonstrates Tŷ Pawb’s position as a cultural community resource, bringing together arts and markets within the same site.
Elfen are also to produce the interior signposting for Tŷ Pawb.
A statement from designers Elfen said: “The logo and brand have been designed to reflect the ethos of the Tŷ Pawb project, the concept of everyone coming together to create a vibrant exciting home for the markets, arts and local community.
“Each component part enriches the project and it will be exciting to see it all come alive next year. 2018 is looking like a fantastic year for Wrexham.”
Cllr Mark Pritchard, Leader of Wrexham Council, said: “This new logo will form a strong part of the branding of Tŷ Pawb, and will help mark the identity of the new community, arts and markets development as we look forward to its opening on Dydd Llun Pawb.
“I’d like to thank all those officers and external partners who took part in the formation of the logo and branding for Tŷ Pawb.”
Tŷ Pawb isb will open to the public on Easter Weekend 2018 with the Dydd Llun Pawb parade and ‘Is This Planet Earth?’, the first exhibition in the new gallery.
Earlier this month Wrexham.com reported that painting on the exterior of the former Peoples Market had begun – marking the first major visual change to the outside of the building.
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