A new PR company which promises to keep businesses across Wrexham and the region “above the radar” has celebrated its official launch.
Martin Williams decided to launch the aptly titled ‘Radar PR’ after spotting what he describes as a “gap in the fence” in the world of marketing and communications.
A familiar face in the area and lifelong Wrexham fan, Martin has spent 15 years on various North Wales newspaper titles covering news, sport and then specialising as the local and North Wales business reporter on the Daily Post.
For the last few years he has been working as the Communications Manager at Wrexham Glynwdr University on Mold Road – however has now decided to go it alone and start up his own company.
Martin told us that he hopes to create something a “little different” with Radar PR.
“There are many fine PR agencies in this region doing exceptional things, yet I see a gap in the fence, a flicker of light,” explained Martin.
“I loved journalism and was sorry to leave, but I transferred my skills and experience to the role of communications manager at Wrexham Glyndwr University.
“I’ve spent most of the last five years using ‘radar’ as a barometer for success. The way many of us do. You want to be above it – our slogan – when there is a story to be told, and below it when the landscape is more challenging. More than anything it’s about being transparent, whatever ‘it’ is.”
“People sneer at PR and journalism, but at the end of the day we all want to know what is happening out there in the world, good and bad.”
“And if you’re a business owner, organisation or individual with a tale to tell or product to sell, you want that message getting out to as many people as possible, or at the very least a target audience for maximum impact.
“It’s not always about quantity. There has to be a point, a purpose.”
Speaking about ‘making the jump’ and starting up a new business he added: “The best thing about going it alone, ironically, is the opportunity to collaborate with a wide range of people in different arenas. I’m already working with some terrific companies and talented men and women in some exciting industries across North Wales, Chester and beyond.”
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