Chester Races Who Run Welsh Racecourse In ‘Cheer On Australia’ PR Blunder
A restaurant run by Chester Races, who also operate a racecourse in Wales, declared today ‘Australia Day’ and encouraged customers to cheers against Wales provoking a strong response on social media.
An initial jokey tweet referring to the prompt exit of England from their own World Cup had no replies:
Australia Day tomorrow at the white horse not that we are bitter!!!
— TheWhiteHorse (@TheWhiteHorseCR) October 9, 2015
However a further tweet and Facebook post specifically asking people to cheer against Wales, saying “Come and cheer on #AUS as they take on #WAL! ” went down badly with several negative replies, despite a wider invite earlier saying “Full day of #RugbyWorldCup come in support your team”.
@TheWhiteHorseCR considering you’re so close to the Welsh border I’m shocked that you’ve posted this #wontbecomingagain #welshandproud — Rachel Heron (@Rach6769) October 10, 2015
@TheWhiteHorseCR wont be eating at your restaurant anymore #fail
— Louise Catton (@Louisejones283) October 10, 2015
@TheWhiteHorseCR last time i go here then lol @wrexham @DeesideDotCom — Pete jones (@Oldjonah) October 10, 2015
The White Horse restaurant ‘a Chester Racecourse company brand’ is situated on the Chester Racecourse site, and confirmed in the latest statement of accounts of the £26m turnover Chester Race Company Ltd, not only operates in Chester but also 100% owns Bangor-on-Dee Races Ltd.
Bangor-on-Dee Racecourse is of course, in Wales.
We have the following map if they have forgotten this:
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