I buy Village Bakery bread both to support a local business and because I like it. However buying a thin sliced white loaf in the Co-op is £1.45 while having a white box loaf sliced in their High Street shop is £1.60 . Why the £0.15 difference ? Can anyone from Village Bakery explain?
Pricing is usually geared to profit maximising but this may be more subtle that merely marking up an item on the shelves. The Coop may well be adopting a SPQR approach to their pricing being less concerned about profits per unit and more focussed on profits overall; equally the Coop may be setting their bread prices below the normal margin to stimulate custom for their other products. Pricing is rarely done for monodimensional reasons and there will be a reason for selecting a certain formula
Many thanks. I have but can’t get hold of pure rye bread. I live on Ryvita but all the ‘rye’ bread in supermarkets has wheat flour in it too, even the Village bakery polish rye bread. The best place I’ve found to eat is Tenerife! German full rye bread in every supermarket.
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