[quote quote=114014]How many of those “reads” were bots ?
[/quote]
Very very few as Google Analytics is decent at filtering out fake traffic, bot and crawlers. Plus there is an enabled option to filter from the IAB know bots and spiders list too. There is an offset from people who dont load JS or tracking stuff, but that is very minor in the scale of things.
Be wary of anyone citing direct server traffic of ‘hits’ as thats often very ropey as it includes *everything* and several tens of items (hits) can make up a single page :)
I did hear a no doubt fictional story of one website operator who set every computer in their vast office to their homepage. Thankfully if you have a savvy GA operator you can filter that out as well, unless there was an ulterior motive…!