It depends who they think their audience is. It’ll be lovely for Cardiff (which IS a nice city tbf) & Newport & Swansea and the Valleys. It may even offer a service to the Plaid areas.
If does nowt for up here. Which is why, if you drive around you’ll see masses of aerials all pointing toward Winter Hill. Only where that signal isn’t attainable or overridden by relays is that not the case.
Meanwhile S4C continues to pee & moan about underfunding despite moving OUT of Cardiff to be closer to IT’S audience while it produces programmes 50% of which have officially recorded audience figure so low that they are statistically zero.