@Danielkg 14590 wrote:
The new Iceland will be called Food Warehouse – different to the style we know already. It will be a concept store selling various additional lines;
Iceland to launch new Food Warehouse discount store | News | The Grocer
Iceland is planning a new discounter format, launching a new concept store on 2 September in Stoke-on-Trent offering exotic products including kangaroo steaks, crocodile burgers and shark steaks, and premium foods like whole salmon.
The new store, called The Food Warehouse, will also offer items by the caseload, including 5kg sacks of petfood, 10-litre bottles of cooking oils and other bulky wholesale-style packs, alongside the standard Iceland range.
The first store will open on the site of a former Comet in Trent Vale and three more are tipped to follow, in Wrexham, Cardiff, and on the Old Kent Road in London.
Kangaroo steaks :eek: