Wrexham Councils history on branding projects is not good. Under the leadership of the previous Chief Executive a project was designed ‘Brand Wrexham’. A group of various representatives from the area — Barry Jones Editor of Wrexham Leader, Glyndwr, Yale College , Business sector came together under the direction of a team of design and brand consultants who were being paid aprox £24k — this turned out to be for a ‘concept’ as like most consultants they never give you fully what you want they always want secondary contract- second one was for aprox £16k to come up with logos and other designs.
What happened was Council decoded they did not like the proposals and yet another report was buried under the carpet.
Questions were asked by the members of the group and the only answer was ‘We didn’t like what they produced so we are now going to do it ourselves.’