A survey carried out by Bing has revealed Wrexham residents as the most likely to try something new following a successful summer of sporting events.
It found that 50% of residents were inspired by events such as the Olympics, Paralympics and more recently the US Open tennis and Ryder Cup golf.
Peter Maxmin, Director of Bing UK commented:-
“During the summer we saw Bing search levels spike around all of the big events as people clamoured to get the latest updates (…) we wanted to see how many people had actually been inspired to go forth and do more once the big events were over.”
“Many of us made promises, for example, to take up a new sport after the Games, or get out and see more of the UK that was so beautifully showcased over the summer. But how many Britons stuck to their guns?”
It looks as though us Wrexhamites are good at sticking to pledges as 73% of those motivated have already started their new activity or have made plans to do so.
The survey also revealed Wrexham residents were also most inspired by summer 2012 to explore more of Britain – 43% versus the national average of 21% – although just 7% were inspired to see more of the world.
As many would have expected the inspiration for Wrexham residents to do more and try something new came mostly from our Olympians and Paralympians – 28% of people from Wrexham said they were motivated by our Olympic athletes, with the same number motivated by our Paralympians.
In terms of who was most popular, 14% of those in Wrexham cited gold-winning heptathlete Jessica Ennis as the athlete who most inspired them to try new things. Ennis was followed by Andy Murray, Mo Farah, Bradley Wiggins and Paralympic stars David Weir and Jonnie Peacock, who all scored 7% of the vote.
Broadcaster and former Olympian Colin Jackson commented on the findings: “It’s fantastic to see that ‘Britain’s Greatest Summer’ has had a lasting impact. We all remember how excited and inspired we were during the summer – to see that this has actually led to action for so many people is a brilliant result.
“It’s not surprising to see so many people have been inspired to take up a new sport – our Olympians and Paralympians have been amazing role models. As a former Olympian myself, I know the athletes will be thrilled to see their Games efforts have created such a great legacy of ‘doing’.”
The sequence of events throughout the summer may account for the results of the survey. In May we saw the Olympic Torch Relay make it to Wrexham where huge crowds gathered all around the town. During the games themselves Wrexham rower Tom James took the gold medal in the coxless fours and once they were finished we highlighted the kinds of activities in the local area people could take part in. Most recently Wrexham Council held their Winners of Wrexham (WOW) event on the Llwyn Isaf green where crowds gathered to see our Olympians Tom James and Chris Bartley in the flesh – and we produced a video report!
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